Sabun Ka Langar
Client
Raj Soaps
Services
Branding , Event Management
Client
Raj Soaps
Services
Branding , Event Management
To revolutionize hygiene awareness, Raj Soaps launched Sabun Ka Langar, a CSR-driven initiative focused on providing benzene-free soaps to underprivileged communities. Our team crafted a compelling strategy that merged social impact with brand positioning, ensuring maximum visibility and engagement. From conceptualization to execution, we designed all creative collaterals, structured event logistics, and managed earned media outreach to amplify the campaign’s reach. With a multi-channel approach, we secured extensive press coverage, influencer collaborations, and community participation, turning Sabun Ka Langar into a movement rather than just a campaign.
By blending strategic storytelling with impactful execution, we transformed Raj Soaps' social responsibility efforts into a powerful brand narrative, reinforcing its commitment to purity, health, and community welfare
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